Bloc Ads Manager structures ads into three parts: campaigns, ad groups, and ads. When you create an ad group, you'll need to select your ad group settings.
The following ad group settings can be used for the website conversion campaign objective.
Ad Group settings | Website conversions |
Placement & Format | Bloc |
Ad Format | Non-Spotlight Ads Spotlight Ads |
Targeting | Custom targeting Automatic targeting Demographics: Location, Gender, Age, Language, Spending Power, Household Income Custom audience Lookalike audience Targeting Expansion Interests & Behaviors Device |
Optimization Goal | Click Conversion Value |
Bidding Method | Cost Cap |
Billing Events | Conversion Value |