Bloc Ads Manager provides multiple options for you to reach extended audiences beyond Bloc by choosing automatic placement or selecting your placement manually.
Automatic placement includes all the available placements to offer you optimal results for your ad. Bloc's ad system will use smart calculations to give you the best combination of ad placements across all placements. Factors may include:
Performance-driven allocation: Budgets are distributed based on each placement’s performance to achieve the campaign objective.
Balanced by design: The system is built to avoid extreme (100%) budget concentration.
Scenario-based shifts: In some cases, if specific creatives perform significantly better on one placement, the system may allocate the majority of traffic there. This ensures your budget is directed toward the placement most likely to deliver results aligned with your campaign goals.
By selecting your placement manually, you'll be able to choose the apps to deliver your ads on. The system will have more flexibility to deliver your ads and maximize results by selecting multiple placements (more than one app).
The following manual placements can be selected:
Bloc: Allows for placement on Bloc advertising objectives.
Note: Your placement is selected when creating an ad group and cannot be changed after it has been created.
