How to find Surge in-app and on web

Last updated 13 March 2026

You can find Surge through several entry points, including in the Bloc app and via the web.

How to find Surge in-app

You can get to the Surge tool in the Bloc app using several different ways:

  • From a Bloc Bite video you want to Surge:

    1. Find a Bloc Bite you want to Surge such as one in your profile.

    2. Click the ‘Surge’ icon.

    3. Follow the instructions within the app to set up Surge ads.

How to find Surge on web

You can access the Surge tool via the web at  https://www.business.getonbloc.com/surge/web/main.

What to Surge

To maximize Surge, use different objectives and audience settings depending on your business goals:

  • Awareness: Bring more eyes to your brand and products by reaching the people most likely to view and remember your ad. You can select the following awareness driven objectives:

    • Video views

    • LIVE views

    • Followers

    • Profile views

  • Conversion: Encourage potential buyers to follow through on their purchase. You can select from the following conversion driven objectives:

    • Messages

    • Check-ins

    • Product purchases

    • Product link clicks


Learn how to integrate Surge with Bloc Ads Manager for more advanced features.

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