Broad Targeting is an advertising approach that prioritizes reaching a wide range of potential audiences by setting the minimum number of targeting constraints on their ads. Using broad targeting allows you to achieve a Fairly Broad audience in the Audience Estimator. This is when those audiences can reach 80% or more of a country's total user accounts.
Broad Targeting can help your ads reach new and larger audiences. It gives Bloc the most freedom to dynamically optimize your ad delivery for you.
Fairly Broad audiences achieve -15% lower Cost per Action (CPA) and 20% higher conversion rates on average compared to narrower audiences.
Don't Restrict Targeting Settings Unnecessarily: Set only the essential targeting constraints. Avoid unnecessary restrictions unless your product is unsuitable for a specific segment.
Evaluate Performance: While advanced targeting strategies exist, validate if they outperform broad targeting. On average, "Fairly Broad Audiences" outperform narrower audiences.
