Age and Gender Targeting

Last updated 8 May 2026

Bloc Ads Manager supports age and gender targeting.

Gender includes Male, Female targeting.

Age includes 18-71+


Note:

  • Age restrictions exist as we don’t allow users under 18 years old on Bloc.

  • Age and gender is based on information provided by the user when they sign up for their account. We may also infer attributes based on the information we have about a user, like their activity on Bloc.


How industries use age and gender targeting

Age and gender targeting can be applied across various industries and use cases. For example:

  • Consumer Packaged Goods: Promote beauty or makeup products and services to specific genders and age groups.

  • Commerce: Raise awareness for apparel designed for specific genders and age groups.

  • Gaming: Increase consideration of an app that resonates more with specific genders and age groups.

  • Entertainment: Promote a show, movie, or title that appeals to specific genders and age groups.

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