Saved Audience lets advertisers store their targeting settings and reuse them to create future Ad groups and campaigns. By removing the repetitive steps Saved Audience saves you time and improves the experience running campaigns on Bloc Ads Manager.
If you are trying to apply unavailable targeting elements, such as select interests and hashtags, to new ad groups then your audience settings will not be saved. You must update your targeting settings to save the audience.
Before you begin
The targeting settings that can currently be saved are:
Location
Languages
Gender
Age
Interests and behaviors
Operating System and versions
Device model
Connection type
Carriers
Custom Audience inclusions and exclusions
How to create a new Saved Audience
To create a new Saved Audience:
On the campaign creation flow, go to the Audience Targeting step.
Build an audience and click Save new audience.
Name the audience.
Validate the edited targeting settings in the saved audience.
Click View More to review all the details.
Save to create a new saved audience.
Once saved, the message Saved audience created appears.
In case of an error, the message will read "Unable to save new audience". Note: There is a limit of 100 saved audiences. If you cannot save your audience, this could be one of the reasons.
To find your Saved Audience:
Go to Tools.
Under Audiences, click Audience Manager and find your Saved Audience.
For each saved audience, you can: View detail, Edit audience name, Delete, or Create Ad.
To use an existing Saved Audience:
On the campaign creation flow, go to the Audience Targeting step.
Select a Saved Audience from the dropdown. Once applied, the message Saved audience applied appears.
Once a Saved Audience is successfully applied and the Ad Group is published, these details show under the Saved Audience on the Audiences page under Audience Manager in Tools. Note: If any edits are made after importing a Saved Audience, it is treated as a new audience and the ad group details will not be displayed under the Saved Audience application details.
If the audience cannot be applied to an ad group (partially or wholly), a message will be displayed. This is likely due to a conflict between your saved audience and your campaign objective. Please proceed with the settings as they are available for use.
Resources
Learn more about audiences
Learn more about ad targeting
