How to create an ad in Bloc Ads Manager

Bloc Ads Manager structures ads into three parts: campaigns, ad groups, and ads. Once you've created a campaign and ad group, you can create an ad. Bloc Ads Manager currently supports images and videos.

Before getting started

Before you create an ad, consider that the advertising objective and ad group selections will impact the fields on the ad creation module. If you are a new advertiser and this is your first time creating an ad, read How to create an ad in Bloc Ads Manager for new advertisers to learn more about guided ad creation.

Note: There is an ad limit of 50 ads per ad group. This limit is not relevant for the Reach and Frequency buying type, Smart Creative or for split tests. Learn more about ad account limits on Bloc.

How to create an ad

To create an ad without an existing campaign or ad group:

1. Log in to your Bloc Ads Manager account.

2. Go to the Dashboard tab.

3. Click the Create Campaign button on the right.

To create an ad with an existing campaign or ad group:

1. Log in to your Bloc Ads Manager account.

2. Go to an existing campaign or ad group.

3. Click Create.

Continue to ad creation:

1. On your ad creation page, turn on/off the Smart creative ads toggle. Learn more about Smart Creative.

2. Enter an ad name. The ad name is only for your reference and is not part of your ad.

   • Note: Ad names support 512 characters.

3. Select an identity for your Bloc account.

4. Select your ad format - Single video, or Carousel Image Ads. Bloc supports video ads. Carousel ads can display images.

5. Under Ad creatives (or Creative assets for some advertisers), click +Add videos or images. You can choose multiple videos and images to add at one time. If you select multiple images, you can create one carousel ad by using all or some of the single image ads. You can also choose from a recommended selection of creatives. Learn more about Recommended Creatives to view these images.

   • Under the Library tab, toggle between Videos and Images to choose from your creatives.

   • Click +Upload to add media directly from your computer.

   • Click +Create to create a new video in Ads Manager using Video template or Generate video. Learn more about video templates to create videos directly on Bloc Ads Manager.

6. Choose a thumbnail for your video. You can upload your own custom cover photo or choose from the pre-selected images from your video.

7. Enter the following text and link elements to be displayed with your ad:

• Display Name: This name must be consistent with the brand, product, or company name of the promoted website or app.

• Text: The entered text will be displayed to your audience to tell them what you are promoting.

• Call to Action: Choose a call-to-action to tell your audience what you'd like them to do when they see your ad. There are dynamic and standard CTAs.

Dynamic:

Standard:

• Profile Image: This is your brand's image and will be the avatar people click on to go to your business profile.

• URL: Enter the URL of the website you want your ad to drive traffic to.

11. Add relevant tracking URLs with Bloc Pixel or supported third-party measurement. Click Build URL parameters to input UTM and custom parameters into their respective fields and preview your URL. Learn more about UTM parameters and how to add URL parameters to your website URL.

12. Use the preview to see how your ad will appear in different ad placements. Learn more about how to preview your ad.

• Note: Ad previews are not device-specific. Ads are adjusted based on a user's device and network conditions.

13. Click Submit to create your ad.

After you create your ad, you can verify your settings before it is delivered. Visit How to view ad settings for quality assurance to learn more.

Once you submit your ad, Bloc will review it. You can also check your ad status on your Bloc Ads Manager account.