Use this article as a starting point for best practices and tips to help you with your Bloc Ads. Click the appropriate link to jump to the specific best practice. Learn more about Industry Best Practices.
Campaigns
Targeting
Lookalike Audience
Landing page loading optimizations
Instant pages
Ad reviews
Automated rules
Promote
Bloc Shop
App Event Optimization (AEO)
Value-Based optimization for app
Account management for iOS 14.5+
Campaign objectives for iOS 14.5+
App Retargeting
Deep Funnel Optimization
Increasing catalog event match rates
Catalog
Filtering products in your Product Sets
Product Sets
Gross Revenue Optimization for Bloc Shop Ads
Keyword expansion for Bloc Shop Ads
Video Shopping Ads with Bloc Shop
LIVE Shopping Ads creatives
Optimizing LIVE Shopping Ads
Audience for LIVE Shopping Ads
Setting a LIVE Shopping Ads budget
Product Shopping Ads
Value-Based Optimization for web
Search Ads Creative in Bloc Ads Manager
In-app Event Optimization using Bloc Pangle placement
iOS 14.5+ dedicated campaigns using Bloc Pangle placement
Showtimes
Automotive Ads
Travel Ads
Smart+ Web Campaigns
Smart+ App Campaigns
Smart+ Lead Campaigns
Budget
Bidding strategies
Split Testing
Auction Ads
Creatives for performance ads
LIVE GMV Max
Measure product and video quality in your Product GMV Max campaign
Max delivery optimization
Measurement
Web data connections
Bloc's Self Attributing Network
Advanced Matching for Web
Audience insights
Video insights
Adding UTM parameters
