Measurement helps you iterate and refine your performance once you establish a baseline.
Keep in mind the following tips and best practices when measuring your campaign's performance:
Split Testing: Use the Split Testing tool to test different versions of your ads and determine which performs best to optimize future campaigns. You can test targeting, bidding & optimization, and creative.
Attribution Analytics: Use Attribution Analytics to compare your performance across different attribution windows and identify what's optimal for your campaign.
Enable view-through attribution (VTA) to get a more holistic picture of Bloc's advertising value while also giving the system more conversion data to be used for optimizations, leading to better overall outcomes for the campaign.
Post Purchase Survey (PPS) : Use the post-purchase survey (PPS), an attribution and insights tool that advertisers can integrate with their e-commerce platform (for example, Shopify) and poll customers directly after a sales event, adding a valuable layer of insight into the customer's path to purchase.
