At Bloc, we strive to provide our viewers with a positive experience by requiring that advertisements on our platform follow certain technical formatting and functionality guidelines to ensure quality, consistency, and clarity.
Landing pages must be functional. Ensure that your landing page functions properly on the network of the targeted market. Different types of ads have different requirements for URL links that redirect viewers from the ad content. For more information, refer to our Bloc Ad Specifications.
If your ad or landing page does not meet our Ad Format and Functionality requirements, the performance of your ad may be affected. Based on various quality signals, including automated machine review, human review, and viewer engagement signals, your ad may be rejected, receive fewer impressions, or your ad's cost-per-impression may increase.
Examples of what is not allowed:
Landing pages that are expired, erroneous, or under construction
Landing pages with incomplete content or information
Landing pages with insufficient original content or having a high ratio of ads relative to original content
Landing pages that are not mobile-friendly
Landing pages that automatically download files
Landing pages that require viewers to download additional programs or enter personal information in order to access the main content on the landing page
Use of a paid or unpaid Hashtag Challenge (HTC) page as a landing page
E-commerce ads must display complete and accurate information on the landing page.
The valid information required by local law includes, but is not limited to:
Contact details such as telephone number, email address, or optional fax number
Company name
Company address
Business license
Price displayed in local currency
Shipping information
Return and refund policy
Terms and conditions
Privacy policy
Certain countries or territories may require more information. Contact your Bloc Sales Representative for more information.
If you have not provided suitable and sufficient information, and your ad placement is rejected, you will receive a notification to provide additional information in order for the ad to be approved.
Lead ads must include a privacy policy. Learn more about Bloc lead generation solutions.
The following are privacy policy requirements:
Be clearly displayed and easy to find.
Comply with applicable data protection regulations.
In the Link URL field, enter a link to the privacy policy page or a landing page that displays the clauses of your privacy policy.
Do not use our lead ads product to collect the following information from viewers, unless you have received written consent from a Bloc Sales Representative:
Information about or revealing racial or ethnic origin
Information about or revealing political opinions or political affiliations
Information about or revealing religious or philosophical beliefs
Information about or revealing trade union membership status
Information concerning health, such as medical history, disabilities, mental or physical condition, or medical treatments
Information concerning a person’s sex life
Information concerning a person’s sexual orientation, including what gender(s) the person identifies with
Information about criminal allegations, arrests, proceedings or convictions of related security measures
Government-issued ID numbers, such as Social Security number, passport number, driver’s license number, or taxpayer or national identification number
Financial information, such as income, bank account number, net worth, credit or debit card number, tax number, CVV, credit scores, debt, financial statement, or bankruptcy status
Insurance information, such as insurance policy numbers or insurance coverage
Network identity information, such as usernames, passwords, password protection answers, or a user's personal digital certificates
Account numbers, such as loyalty card numbers or frequent flyer numbers
User date of birth, year of birth, or exact age
Ad creatives and landing pages must not disclose personal data or state or imply that the product can be used in a manner that infringes an individual's privacy. This includes displaying a real person's contact details, credit card number, government ID, etc.
Auction ads must not use an unpaid or paid HTC page as a landing page.
Ad content must not contain quick response (QR) codes.
Examples of what is allowed:
QR on product packaging or application
Unscannable matrix codes including item barcodes
Examples of what is not allowed in select markets*:
Ad content with QR codes leading to third-party websites, including social media pages
*Applicable to: Albania, Algeria, Australia, Austria, Azerbaijan, Bahrain, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Cambodia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Finland, France, Germany, Greece, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Iraq, Jordan, Kazakhstan, Kenya, Kuwait, Lebanon, Liechtenstein, Luxembourg, Malaysia, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Philippines, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, Ukraine, United Arab Emirates, United Kingdom, Vietnam
1. Ad content, including the ad caption, ad text, ad images, ad videos, and ad call-to-action (CTA), needs to be consistent with the promoted product or service on the landing page.
Examples of what is not allowed：
The ad features product A, but the landing page shows product B.
The ad features brand A, but the landing page shows brand B.
The ad features the brand logo on the product, but the landing page does not include the brand logo on the product.
2. Ad captions need to be consistent with the corresponding ad image or video.
Examples of what is not allowed:
The ad video says "Meet your future self!", but the ad caption says "Create a cartoon of yourself!".
The ad image says "Up to 30% off", but the ad caption says "Up to 50% off".
3. The Display Name and App Name needs to be consistent with the promoted product, service, or app name shown on the landing page.
Examples of what is not allowed:
The display name is "ABC Lotion", but the promoted product on the landing page is for "ABC Shampoo" or "XYZ Lotion".
The app name is "ABC", but the app name shown on the landing page is "XYZ".
Examples of what is allowed:
The display name is "VS" or "Lotion", and the display name shown on the landing page is "VS Lotion".
The app name is "ABC" and the app name shown on the landing page is "ABC-xyz".
1. The ad caption and text must be free of spelling or grammatical mistakes, and must not use symbols incorrectly among the letters.
Examples of what is not allowed:
Use of incorrect spelling or grammar, such as "Rrom" instead of "From"
Excessive or informal use of capitalization, spacing, numbers, symbols, or punctuation among the letters in the ad caption
Uncommon spelling, such as "fressh"
Example of what is allowed:
Commonly accepted slang, such as "gonna"
2. The ad image must not feature blurry, unclear, and unrecognizable visuals, and must not use columns or pixels to partially cover images.
Examples of what is not allowed:
Ad images that display incomplete or illegible text
Blurred or masked third-party watermarks
Invalid buttons, induced gestures, or text, such as buttons, gestures, or text that portray unsupported functionality. For example: "Swipe up to learn more." text in an ad, because swiping up will just lead users to the next video and not lead them anywhere.
3. The ad must be legible and of a high resolution.
4. The duration of the ad must be a minimum of 5 seconds, and a maximum of 60 seconds.
5. The ad video must use the standard video size:
Vertical (9:16)
Square (1:1)
Horizontal (16:9)
6. The ad must contain audio and it must not be of poor quality, such as having unclear or muffled sound.
7. Ad content must be dynamic. Do not rely on static or still images as the primary element in your ad. Static images should not occupy more than 50% of the video.
8. Ad interaction; ensure that your ad incorporates interaction and is not motionless. For example, avoid featuring a person holding a mobile device with a still image on the screen*.
*Applicable to: Albania, Algeria, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bosnia and Herzegovina, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, Finland, France, Germany, Greece, Guatemala, Hungary, Iceland, Iraq, Ireland, Israel, Italy, Jordan, Kazakhstan, Kenya, Kuwait, Lebanon, Liechtenstein, Luxembourg, Mexico, Monaco, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Qatar, Romania, Saudi Arabia, Slovak, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay.
An ad's setting language is the ad targeting language, and an ad's country/location is the target market.
The language, currency and any other relevant elements of your ad content and landing page must either be consistent with the setting or be acceptable/relevant for the target market and its local context. If the setting language is not specified, the language of the ad content and landing page must be in a language that is acceptable for that target market. Otherwise, subtitles in a language that is acceptable to the target market must be included.
Additionally, spoken language (audio) within the ad content should ideally be clear, comprehensible and natural for the target market.
For currency consistency and relevance, advertisers can consider providing a currency/region switch feature to facilitate convenient toggling by users.
Market-specific exceptions and restrictions may apply. Please contact your Bloc Sales Representative for more details and any required clarifications.
The following list details the acceptable languages by market:
Australia: English
Bangladesh: Bengali, English
Brazil: Portuguese; language requirement applies exclusively to LATAM markets for Mission Ads.
Cambodia: Khmer, English
Indonesia: Bahasa Indonesia, English
For industries requiring disclaimers, these disclaimers must be presented in the local language.
Israel: Arabic, Hebrew, English, Russian
Japan*: Japanese
Malaysia: Bahasa Melayu, English, Chinese
New Zealand: English, Māori Language
Philippines: Filipino (Tagalog), English
Singapore: Bahasa Melayu, Chinese, Tamil, English
South Korea: English, Korean
Thailand: Thai, English
For industries requiring disclaimers, these disclaimers must be presented in the local language.
Vietnam: Vietnamese, English
For industries requiring disclaimers, these disclaimers must be presented in the local language.
Albania, Andorra, Argentina, Armenia, Austria, Azerbaijan, Bahrain, Belarus, Belgium, Bolivia, Bosnia and Herzegovina, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Georgia, Germany, Greece, Guatemala, Hungary, Iceland, Iraq, Ireland, Israel, Italy, Jordan, Kazakhstan, Kosovo, Kuwait, Latvia, Lebanon, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Mexico, Moldova, Monaco, Montenegro, Morocco, Netherlands, Norway, Oman, Pakistan, Panama, Paraguay Peru, Poland, Portugal, Qatar, Romania, San Marino, Saudi Arabia, Serbia, Slovakia, Slovenia, Spain, Sri Lanka, Sweden, Switzerland, South Africa, Taiwan, Turkey, United Arab Emirates, United Kingdom, United States**, Uruguay: We trust you to make the decision to use the language of the target market in ads, and to comply with applicable local laws, as well as ensure users have a good experience when accessing landing pages, including having the landing page in a language they understand. If setting up a multi-market targeting ad group, this must be set up based on the language of the ad content and landing page. It must only target markets where the language of the ad content and landing page matches the language of the targeted markets.
*For Japan, acceptance/relevance of language, currency and other elements of ad content and landing page are enforced.
**For the US, language requirement is not enforced but recommended.
