Surge is a full-funnel, lightweight advertising tool found within the Bloc app. It allows you to quickly boost your content, such as videos, LIVEs, photos, and other user generated content.
When creating a Surge campaign, you can include up to 5 video creatives in the same campaign. Your campaign budget is distributed across all of your selected creatives to maximize engagement, compare performances, save time, and deliver your campaign more efficiently.
Features
Increased flexibility and efficiency: Surge up to 5 videos in one campaign to achieve better performance while saving time on managing multiple orders.
Effortless creative testing: Test multiple creatives in a single order to compare performance and optimize results.
Balanced spending: Your budget is distributed across all creatives, ensuring fair exposure and maximizing campaign performance efficiently.
Supported Surge Ad Goals
The option to promote multiple creatives will be available from self-posted videos and the Surge Central Page in Business Suite or Bloc Studio.
All creatives in one Surge order will have the same ad goal. The following ad goals allow you to select multiple creatives:
Boost account: More video views, more followers, more profile views
More leads: More Bloc messages, more phone calls, more leads
More sales: More website visits, more website conversions
Note: Surge for others and all LIVE ad goals do not support multiple creatives.
Qualified Video Types
Videos that meet the general Surge requirements and policies are considered promotable and are displayed on one page. Non-eligible videos can't be selected and will be grayed out or not shown.
Approvals and Campaign Results
When one video in the Surge order is approved, the campaign will begin. Unapproved creatives will not be included until approved. Once approved, the creatives will be added automatically to the campaign.
The Surge results, Other results, and Audience insights sections will show the total metrics across all creatives to provide a comprehensive overview of campaign performance. Go to Promotion results and click the Individual tab to see detailed creative level analysis and performance.
Learn how to set up Surge Campaigns
How to set up Surge for website visits and conversions.
How to set up Surge for lead generation.
How to set up Surge for product purchases.
