Note: Promote is the only form of paid ads that is allowed in this market.
Ad topic
Details
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: -Alcoholic beverages, such as wine, beer, or spirits -Alcohol-making kits |
Ad topic
Details
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Alcohol clubs or subscription services - Alcohol-sponsored events |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages, such as wine, beer, or spirits - Alcohol-making kits |
Ad topic
Details
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable legislation - Work with a Bloc Sales Representative - Government-issued license documents may be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands may fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Include disclaimers and warning messages required by applicable legislation - Work with a Bloc Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Ad topic | Details |
Alcohol and related products | Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Display applicable disclaimers - Provide necessary registration documents - Work with a Bloc Sales Representative - Restrict ads to viewers aged 21 years and older Examples of what may be allowed: - Alcohol brands or alcohol branding - Sponsored by alcohol brands - Alcoholic beverages, such as wine, beer, or spirits - Alcohol delivery services - Venues that serve alcohol Examples of what is not allowed: - Alcohol-making kits |
Ad Topic
Details
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Landing pages must have an age gating mechanism in place - Work with a Bloc Sales Representative to determine eligibility - Ads must comply with applicable laws, regulations, and guidelines. - Ads must not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors - Ads must not imply that alcohol improves health, attractiveness, or social success. Examples of what may be allowed: - 0% alcoholic beverages/alcohol-free beverages - Alcohol mixers - Beer - Wine - Mixed beverages/RTDs Examples of what is not allowed: - Spirits/Liquor |
Alcohol sponsorships | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Landing pages must have an age gating mechanism in place - Work with a Bloc Sales Representative to determine eligibility - Ads must comply with applicable laws, regulations, and guidelines. |
Sale/Delivery | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Ads must comply with applicable laws, regulations, codes of practice, and Bloc's Advertising Policies. - Landing pages must have an age gating mechanism in place - Advertisers must work with a Bloc Sales Representative to determine eligibility - Ads must not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors. - Ads must not imply that alcohol improves health, attractiveness, or social success. |
Alcohol accessories | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors - Ads must comply with applicable laws, regulations, and guidelines. Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware Examples of what is not allowed: - Alcohol brewing home kits - Beer bongs or snorkels or similar drinking devices / accessories - Alcohol-specific drinking games |
Ad topic
Details
Alcohol and related products | Not allowed. - Alcohol beverages such as beer, wine, spirits. |
Ad topic
Details
Alcohol-related events and establishments | Not allowed. |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Beer - Wine - Spirits |
Ad topic | Details |
Alcohol and related products | Not allowed. Examples of what is not allowed: - Alcoholic beverages |
Ad Topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Landing pages must have an age gating mechanism in place - Work with a Bloc Sales Representative to determine eligibility - Ads must comply with applicable laws, regulations, and guidelines. - Ads must not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors - Ads must not imply that alcohol improves health, attractiveness, or social success. Examples of what may be allowed: - 0% alcoholic beverages/alcohol-free beverages - Alcohol mixers - Beer - Wine - Spirits/Liquor - Mixed beverages/RTDs |
Alcohol sponsorships | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Landing pages must have an age gating mechanism in place - Work with a Bloc Sales Representative to determine eligibility - Ads must comply with applicable laws, regulations, and guidelines. |
Sale/Delivery | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Ads must comply with applicable laws, regulations, codes of practice, and Bloc's Advertising Policies. - Landing pages must have an age gating mechanism in place - Advertisers must work with a Bloc Sales Representative to determine eligibility. - Ads must not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors. - Ads must not imply that alcohol improves health, attractiveness, or social success. |
Alcohol accessories | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors - Ads must comply with applicable laws, regulations, and guidelines. Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware Examples of what is not allowed: - Alcohol brewing home kits - Beer bongs or snorkels or similar drinking devices / accessories - Alcohol-specific drinking games |
Ad topic | Details |
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable legislation - Work with a Bloc Sales Representative - Government-issued license documents may be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands may fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Include disclaimers and warning messages required by applicable legislation - Work with a Bloc Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Ad topic
Details
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol and related products | May be allowed if the following requirements are met: - Work with a Bloc Sales Representative - Provide necessary registration documents - Include appropriate disclaimers - The ad must be restricted to users aged 18 years and older Examples of what may be allowed: - Alcoholic beverages, such as beer, liquor or spirits, wine Examples of what is not allowed: - Alcohol delivery services |
Ad topic
Details
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 25 years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable legislation - Work with a Bloc Sales Representative - Government-issued license documents might be required Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands can fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 25 years and older - Include disclaimers and warning messages required by applicable laws and regulatory guidelines - Work with a Bloc Sales Representative |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 25 years and older - Do not mention, depict, or incentivise irresponsible drinking behaviors Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 25 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Ad Topic
Details
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Landing pages must have an age gating mechanism in place - Work with a Bloc Sales Representative to determine eligibility - Ads must comply with applicable laws, regulations, and guidelines. - Ads must not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors - Ads must not imply that alcohol improves health, attractiveness, or social success. Examples of what may be allowed: - 0% alcoholic beverages/alcohol-free beverages - Alcohol mixers - Beer - Wine Examples of what is not allowed: - Spirits/Liquor - Mixed Beverages/RTDs |
Alcohol sponsorships | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Landing pages must have an age gating mechanism in place - Work with a Bloc Sales Representative to determine eligibility - Ads must comply with applicable laws, regulations, and guidelines. |
Sale/Delivery | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Ads must comply with applicable laws, regulations, codes of practice, and Bloc's Advertising Policies. - Landing pages must have an age gating mechanism in place. - Advertisers must work with a Bloc Sales Representative to determine eligibility. - Ads must not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors. - Ads must not imply that alcohol improves health, attractiveness, or social success. |
Alcohol accessories | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors - Ads must comply with applicable laws, regulations, and guidelines. Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware Examples of what is not allowed: - Alcohol brewing home kits - Beer bongs or snorkels or similar drinking devices / accessories - Alcohol-specific drinking games |
Ad topic | Details |
Alcohol-related events and establishments | May be allowed if the following requirements are met: - The ad must be restricted to audiences aged 18 years and older. - Avoid any affiliation with alcohol brands. - Do not display alcohol branding. - Do not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. Examples of what may be allowed: - Venues or events promoting alcohol service |
Alcohol and related products | May be allowed if the following requirements are met: - Avoid any affiliation with alcohol brands - Do not display alcohol branding Examples of what may be allowed: - Corkscrews - Wine glasses - Any products intended for use with alcohol Examples of what is not allowed: - Accessories presented to facilitate binge drinking or irresponsible behaviour related to alcohol - Alcoholic beverages, such as wine, beer, spirits, and low-alcohol beverages - Alcohol brand campaigns - Alcohol delivery services - Alcohol-branded merchandise or products - Alcohol-specific drinking games - Alcohol-making kits, services or programs, clubs, subscription services - Any ads from alcohol brands - Retailers that advertise the sale of alcohol |
Sale/Delivery | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Ads must comply with applicable laws, regulations, codes of practice, and Bloc's Advertising Policies. - Landing pages must have an age gating mechanism in place. - Advertisers must work with a Bloc Sales Representative to determine eligibility. - Ads must not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors. - Ads must not imply that alcohol improves health, attractiveness, or social success. |
0% alcohol and alcohol-free products | Ads for 0% alcohol or alcohol-free products, brand campaigns, event sponsorships, and sale/delivery of 0% alcohol are allowed if the following requirements are met: - You must work with a Bloc sales representative to determine eligibility. - Ads must be restricted to audiences aged 18 years and older. - Ads must comply with applicable laws, regulations, codes of practice, and Bloc's Advertising Policies. - Landing pages must have an age gating mechanism in place. |
Ad Topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Landing pages must have an age gating mechanism in place. - Work with a Bloc Sales Representative to determine eligibility. - Ads must comply with applicable laws, regulations, and guidelines. - Ads must not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors. - Ads must not imply that alcohol improves health, attractiveness, or social success. Examples of what may be allowed: - 0% alcoholic beverages/alcohol-free beverages - Alcohol mixers - Beer - Wine - Spirits/Liquor - Mixed beverages/RTDs |
Alcohol sponsorships | Not allowed. Examples of what is not allowed: - Promoting an alcohol brand as an official sponsor of an event - Sponsored posts promoting events (e.g, sports, music, gaming) by an alcohol brand |
Sale/Delivery | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Ads must comply with applicable laws, regulations, codes of practice, and Bloc's Advertising Policies. - Landing pages must have an age gating mechanism in place. - Advertisers must work with a Bloc Sales Representative to determine eligibility. - Ads must not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors. - Ads must not imply that alcohol improves health, attractiveness, or social success. |
Alcohol accessories | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors - Ads must comply with applicable laws, regulations, and guidelines. Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware Examples of what is not allowed: - Alcohol brewing home kits - Beer bongs or snorkels or similar drinking devices / accessories - Alcohol-specific drinking games |
Ad topic | Details |
Alcohol-related events and establishments | Not allowed. Examples of what is not allowed: - Bars - Alcohol delivery services |
Alcohol and related products | 0% alcohol and alcohol-free beverages from all brands, including alcohol and non-alcohol manufacturers, may be allowed if the following requirements are met: - Display appropriate disclaimers - Provide necessary registration documents - The ad must be restricted to users aged 25 years or older Examples of what is not allowed: Alcoholic beverages, such as wine, beer, spirits, and other liquors |
Ad Topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Landing pages must have an age gating mechanism in place. - Work with a Bloc Sales Representative to determine eligibility. - Ads must comply with applicable laws, regulations, and guidelines. - Ads must not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors. - Ads must not imply that alcohol improves health, attractiveness, or social success. Examples of what may be allowed: - 0% alcoholic beverages/alcohol-free beverages - Alcohol mixers - Beer - Wine - Spirits/Liquor - Cocktails - RTDs |
Alcohol sponsorships | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Landing pages must have an age gating mechanism in place. - Work with a Bloc Sales Representative to determine eligibility. -Ads must comply with applicable laws, regulations, and guidelines. |
Sale/Delivery | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Ads must comply with applicable laws, regulations, codes of practice, and Bloc's Advertising Policies. - Landing pages must have an age gating mechanism in place. - Advertisers must work with a Bloc Sales Representative to determine eligibility. - Ads must not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors. - Ads must not imply that alcohol improves health, attractiveness, or social success. |
Alcohol accessories | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors - Ads must comply with applicable laws, regulations, and guidelines. Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware Examples of what is not allowed: - Alcohol brewing home kits - Beer bongs or snorkels or similar drinking devices / accessories - Alcohol-specific drinking games |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 20 years and older - Comply with guidelines established by the Alcoholic Beverage Advertising Review Committee |
Ad topic | Details |
Alcohol-related Establishments | Not allowed. Examples of what is not allowed: - Bars |
Alcohol-related Products | May be allowed if the following requirements are met: - Work with a Bloc Sales Representative to determine eligibility - The ad must be restricted to users aged 25 years or older - Display appropriate disclaimers - Landing pages must have an age-gating mechanism in place - Ads must comply with applicable laws, regulations, and guidelines - Ads must not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts - The ad must not mention, depict, or incentivize irresponsible drinking behaviors - Ads must not imply that alcohol improves health, attractiveness, or social success Examples of what may be allowed: - 0% alcoholic beverages/alcohol-free beverages - Beers, Wines, and Liquors Examples of what is not allowed: - Alcohol delivery services |
Alcohol Sponsorships and Surrogate Alcohol | May be allowed if the following requirements are met: - The ad must be restricted to users aged 25 years and older. - Display appropriate disclaimers - Landing pages must have an age-gating mechanism in place - Ads must comply with applicable laws, regulations, and guidelines Examples of what may be allowed: - Beverages such as: Soda / Sparkling Water / Still Water / Packaged Drinking Water - Music CDs - Events - Sports / Fashion / Music festivals / Awards / Art Exhibitions - Public Service Announcements (eg - Don't Drink & Drive) Examples of what is not allowed: - Alcohol accessories such as: Corkscrews / Bottle openers / Hipflasks / Bottle stoppers / Liquor dispensers / Cocktail making kits (stirrers, shakers, recipe books etc) - Drinking / Party Games |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 25 years or older - Include the disclaimer, "Excessive drinking can harm your health." Examples of what is not allowed: - Encouraging users to be intoxicated - Encouraging excessive or irresponsible drinking |
Ad Topic
Details
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 25 years and older. - Landing pages must have an age gating mechanism in place - Work with a Bloc Sales Representative to determine eligibility - Ads must comply with applicable laws, regulations, and guidelines. - Ads must not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors - Ads must not imply that alcohol improves health, attractiveness, or social success. Examples of what may be allowed: - 0% alcoholic beverages/alcohol-free beverages - Alcohol mixers - Beer - Wine - Spirits/Liquor - Mixed beverages/RTDs |
Alcohol sponsorships | May be allowed if the following requirements are met: - The ad must be restricted to users aged 25 years and older. - Landing pages must have an age gating mechanism in place - Work with a Bloc Sales Representative to determine eligibility - Ads must comply with applicable laws, regulations, and guidelines. |
Sale/Delivery | May be allowed if the following requirements are met: - The ad must be restricted to users aged 25 years and older. - Ads must comply with applicable laws, regulations, codes of practice, and Bloc's Advertising Policies. - Landing pages must have an age gating mechanism in place. - Advertisers must work with a Bloc Sales Representative to determine eligibility. - Ads must not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors. - Ads must not imply that alcohol improves health, attractiveness, or social success. |
Alcohol accessories | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors - Ads must comply with applicable laws, regulations, and guidelines. Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware Examples of what is not allowed: - Alcohol brewing home kits - Beer bongs or snorkels or similar drinking devices / accessories - Alcohol-specific drinking games |
Ad topic | Details |
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 25 years or older - Include a warning message |
Ad topic
Details
Alcohol and related products | Promoting alcoholic beverages may be allowed if the following requirements are met: - Work with a Bloc Sales Representative to determine eligibility - Restrict ads to users 18 and above - Display applicable disclaimers - Provide necessary registration documents - Ads must comply with applicable laws, regulations, and guidelines Examples of what may be allowed: - Alcohol-free beverages from alcohol brands, 0% beers, wines, beers, spirits, ready-to-drink/pre-mixes - Alcohol delivery services - Venues that serve alcohol - Alcohol sponsorships Examples of what is not allowed: - Showing consumption of alcoholic beverages - Negatively portray abstinence from alcohol consumption; - Contain images of doctors or healthcare professionals; - Create the impression that most people consume alcoholic beverages - Non‑alcoholic products featuring an alcohol brand |
Ad Topic
Details
Alcohol and related products | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Landing pages must have an age gating mechanism in place - Work with a Bloc Sales Representative to determine eligibility - Ads must comply with applicable laws, regulations, and guidelines. - Ads must not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors - Ads must not imply that alcohol improves health, attractiveness, or social success. Examples of what may be allowed: - 0% alcoholic beverages/alcohol-free beverages - Alcohol mixers - Beer - Wine - Spirits/Liquor - Mixed beverages/RTDs |
Alcohol sponsorships | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Landing pages must have an age gating mechanism in place - Work with a Bloc Sales Representative to determine eligibility - Ads must comply with applicable laws, regulations, and guidelines. |
Sale/Delivery | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - Ads must comply with applicable laws, regulations, codes of practice, and Bloc's Advertising Policies. - Landing pages must have an age gating mechanism in place - Advertisers must work with a Bloc Sales Representative to determine eligibility - Ads must not offer alcohol as a prize or reward, or promote any offers or incentives encouraging the consumption of alcohol, such as discounts. - The ad must not mention, depict, or incentivize irresponsible drinking behaviorsAds must not imply that alcohol improves health, attractiveness, or social success. |
Alcohol accessories | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older. - The ad must not mention, depict, or incentivize irresponsible drinking behaviors - Ads must comply with applicable laws, regulations, and guidelines. Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware Examples of what is not allowed: - Alcohol brewing home kits - Beer bongs or snorkels or similar drinking devices / accessories - Alcohol-specific drinking games |
Ad topic
Details
Alcohol and related products | All alcohol-related ads must comply with applicable laws and regulatory guidelines. Promoting, selling, or featuring branding of alcohol and related products may be allowed if the following requirements are met: - Restrict ads to viewers aged 25* years and older - Landing pages must have an age gating mechanism in place - Include disclaimers and warning messages required by applicable laws and regulatory guidelines - Work with a Bloc Sales Representative - Government-issued license documents might be required *For Puerto Rico, restrict ads to viewers aged 18 years and older Examples of what may be allowed: - Alcoholic beverages and 0% alcoholic beverages - Alcohol clubs or subscription services |
Alcoholic products with add-ins | Not allowed. Examples of what is not allowed: - Alcoholic beverages that include THC or CBD |
Alcohol sponsorships | Alcoholic brands can fully sponsor or co-sponsor events. Alcohol sponsorship ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 25* years and older - Include disclaimers and warning messages required by applicable laws and regulatory guidelines - Work with a Bloc Sales Representative *For Puerto Rico, restrict ads to viewers aged 18 years and older |
Alcohol accessories | Alcohol-related accessories ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 25* years and older - Do not mention, depict, or incentivize irresponsible drinking behaviors *For Puerto Rico, restrict ads to viewers aged 18 years and older Examples of what may be allowed: - Branded merchandise - Cocktail recipe book - Cocktail glassware |
Alcohol mixers | Alcohol mixers are non-alcoholic ingredients used in drinks and cocktails. Alcohol mixers ads may be allowed if the following requirements are met: - Restrict ads to viewers aged 25* years and older *For Puerto Rico, restrict ads to viewers aged 18 years and older Note: If your ad promotes a drink made with the mixer, refer to the "Alcohol and related products" section as well. |
Hangover relief products | Not allowed. |
Ad topic | Details |
Alcohol and related products | Alcoholic beverages with alcohol content below 15% may be allowed if the following requirements are met: - Restrict ads to viewers aged 18 years and older - Comply with all local laws - Display applicable disclaimers Examples of what may be allowed: - Beer with alcohol content below 15% - Alcohol delivery services |
