Our policies are carefully set to ensure that the Bloc platform remains a safe and healthy space for its diverse community. We aim to create an environment where users can take part in a positive community experience.
Ad content and landing pages advertising services related to tax planning, tax accounting, and tax declaration are generally allowed.
Market-specific requirements
Accounting and taxation content is allowed with restrictions in the following markets:
Argentina, Australia, Austria, Bahrain, Belarus, Belgium, Brazil, Bulgaria, Cambodia, Chile, Colombia, Czech Republic, Denmark, Ecuador, Egypt, Finland, France, Germany, Greece, Hungary, Indonesia, Iraq, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kuwait, Lebanon, Luxembourg, Macau, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom, Uruguay, Vietnam
Accounting and taxation content is not allowed in the following markets:
Albania, Brunei, Cyprus, Croatia, El Salvador, Estonia, Ethiopia, Honduras, Kyrgyzstan, Latvia, Laos, Libya, Lithuania, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Serbia, Slovakia, Slovenia, South Korea, Tanzania, Turkey, Uganda, Ukraine
Ad content and landing pages advertising related to energy drinks are not allowed in the following markets:
Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda, Kuwait
Ads and landing pages promoting legal services and products, including those offered by law firms, licensed professionals, legal counseling services, and legal-related applications, are allowed if certain requirements are met, or might not be allowed depending on the target market. See the Market-specific requirements section for more details.
As an advertiser, you are solely responsible for ensuring that your ads comply with all applicable laws, regulations, industry standards, ethical codes, and professional guidelines, including but not limited to those established by relevant regulatory bodies, institutions governing the legal profession, and advertising authorities.
What is allowed:
Educational content about any legal topic, as long as the ad is purely informative.
Market-specific requirements:
Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Panama, Paraguay, Peru, Uruguay
Ads for legal services, such as law firms and licensed professionals, aimed to assist clients in legal matters are only allowed if the following requirements are met:
The ad must be restricted to audiences aged 18 years and older.
Do not offer legal consultation or representation related to industries that are not allowed under our advertising policies.
Do not promote or facilitate illegal, deceptive, or unethical behavior.
Ads for services related to criminal law or legal matters involving children are not allowed.
Ads for services related to family law, immigration law, employment law, personal injury lawsuits are not allowed.
Ads for legal products, such as tools, resources, or software that assist individuals or businesses in handling legal matters, such as legal books, legal software and legal courses are allowed if the following requirements are met:
Do not offer products related to industries that are restricted or not allowed under our advertising policies.
Do not promote or facilitate illegal, deceptive, or unethical behavior.
Canada, United States
Ads for legal services, such as law firms and licensed professionals, aimed to assist clients in legal matters are only allowed if the following requirements are met:
The ad must be restricted to audiences aged 18 years and older.
Do not offer legal consultation or representation related to industries that are not allowed under our advertising policies.
Do not promote or facilitate illegal, deceptive, or unethical behavior.
Ads for services related to family law, immigration law, employment law, personal injury lawsuits are not allowed.
Ads for legal products, such as tools, resources, or software that assist individuals or businesses in handling legal matters, such as legal books, legal software and legal courses are allowed if the following requirements are met:
Do not offer products related to industries that are restricted or not allowed under our advertising policies.
Do not promote or facilitate illegal, deceptive, or unethical behavior.
Law firm content is allowed with restrictions in the following markets:
Australia, Austria, Bahrain, Belarus, Belgium, Czech Republic, Denmark, Egypt, Finland, France, Germany, Greece, Hungary, Iraq, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kuwait, Lebanon, Luxembourg, Malaysia, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Philippines, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Ukraine, United Arab Emirates, United Kingdom, Vietnam
Law firm content is not allowed in the following markets:
Albania, Bangladesh, Brunei, Bulgaria, Cambodia, Croatia, Cyprus, Estonia, Ethiopia, Indonesia, Kyrgyzstan, Laos, Latvia, Libya, Lithuania, Mali, Mauritius, Monaco, Myanmar, Senegal, Serbia, Slovakia, Slovenia, Turkey, Tanzania, Uganda
Legal counseling service content is allowed with restrictions in the following markets:
Australia, Austria, Bahrain, Belarus, Belgium, Czech Republic, Denmark, Egypt, Finland, France, Germany, Greece, Guatemala, Hungary, Iraq, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kuwait, Lebanon, Luxembourg, Malaysia, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Philippines, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, Ukraine, United Arab Emirates, United Kingdom, Vietnam
Legal counseling service content is not allowed in the following markets:
Albania, Bangladesh, Brunei, Bulgaria, Cambodia, Croatia, Cyprus, Estonia, Ethiopia, India, Kyrgyzstan, Laos, Latvia, Libya, Lithuania, Macau, Mali, Mauritius, Monaco, Myanmar, Senegal, Serbia, Slovakia, Slovenia, South Korea, Taiwan, Tanzania, Turkey, Uganda, Uzbekistan
Certain debt-related services are allowed with restrictions in the following markets:
Denmark, Finland, France, Germany, Italy, Norway, Spain, Sweden, United Kingdom
Other legal service content, including legal consulting, lawyer hiring, and arbitration services, is allowed with restrictions in the following markets:
Australia, Austria, Belarus, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Japan, Kazakhstan, Luxembourg, Malaysia, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Kingdom, Vietnam
Other legal service content, including legal consulting, lawyer hiring, and arbitration services, is not allowed in the following markets:
Albania, Bangladesh, Brunei, Bulgaria, Cambodia, Croatia, Cyprus, Estonia, Ethiopia, Indonesia, Kyrgyzstan, Laos, Latvia, Libya, Lithuania, Mali, Mauritius, Monaco, Myanmar, Senegal, Serbia, Slovakia, Slovenia, Tanzania, Uganda
Ad content for movies, games and television must use age-targeting that is in line with market industry age certification requirements. You are responsible for ensuring that all advertising of your movie, game, or television show, complies with applicable local classification laws. This includes accurately applying the correct classification rating in accordance with the legal requirements relevant to your jurisdiction.
We do not allow insulting words or actions or gestures in ad content.
Jump scares, visuals of horror or supernatural characters may be used in ad creatives provided they appear after the first 6 seconds.
Market-specific requirements:
Brief or incidental references to and depictions of alcohol are allowed in film, television, and game trailers, if the ad is restricted to audiences aged 18 years and older, does not feature minors, all references are moderate and do not feature specific brands, and does not glamorize alcohol use and consumption in the following markets:
Albania, Austria, Bahrain, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Iraq, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Liechtenstein, Lithuania, Luxembourg, Monaco, Morocco, Netherlands, Norway, Oman, Pakistan, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, Ukraine, United Arab Emirates, United Kingdom.
All mentions or clips of any films, TV shows, or video, computer, or phone game, regardless of age rating, are not allowed in the following markets:
Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Myanmar, Nicaragua, Senegal, Tanzania, Uganda
Businesses or organizations that carry out services related to land and buildings, including those engaged in the development, construction, management, marketing, and brokerage of real estate are allowed if the following requirements are met:
Comply with relevant laws and be registered and licensed with regional authorities.
Disclose advertiser information and contact details on landing pages.
Market-specific requirements:
Real estate agencies that engage in acquiring, renting, and leasing properties overseas are not allowed in Cyprus, Japan.
Ads promoting real estate services and investment franchise services are not allowed in Cyprus, South Africa.
Real Estate services related to land and buildings, including those engaged in the development, construction, management, marketing, leasing, and brokerage of real estate are not allowed in the following markets:
Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda
If your promoted brand or product is classified as HFSS according to local regulations in your target market, we require you to disclose this to us. For auction ads, you can declare HFSS status yourself when uploading a new ad group. For reservation ads, you should liaise with your Bloc representative.
Market-specific requirements
Ads for HFSS products must be restricted to audiences aged 18 years and older in the following markets:
Australia, Ireland, New Zealand, Norway, Portugal, United Kingdom
Ads for HFSS products are not allowed in the following markets:
Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda
Ads for Less Healthy Foods (LHF) are not allowed in the following market:
United Kingdom
Note: When uploading an ad group, you must attest that you are in compliance with The Advertisting (Less Healthy Food Definitions and Exemptions) Regulations 2024.
This policy addresses the promotion of various agricultural products, including chemical fertilizers, agricultural agents controlling pests and diseases, substances regulating plant growth, pesticides, plant nutrients, toxic elements, and plant foods, such as products supporting plant growth and protection.
Market-specific requirements
Chemical fertilizer and pesticide content is allowed with restrictions in the following markets:
General business licenses are required: Cambodia, India, Indonesia, Japan, Malaysia, Pakistan, Philippines, Singapore, Taiwan, Thailand, Vietnam
Chemical fertilizer and pesticide content is allowed in the following markets:
Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, South Africa, Turkey, United Arab Emirates
Chemical fertilizer and pesticide content is not allowed in the following markets:
Albania, Argentina, Australia, Austria, Azerbaijan, Bangladesh, Belarus, Belgium, Brazil, Brunei, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Dominican Republic, Ecuador, El Salvador, Estonia, Ethiopia, Finland, Germany, Greece, Guatemala, Honduras, Hungary, Ireland, Israel, Italy, Kazakhstan, Kyrgyzstan, Latvia, Laos, Libya, Lithuania, Luxembourg, Macau, Mali, Mauritius, Mexico, Monaco, Myanmar, Netherlands, New Zealand, Nicaragua, Norway, Panama, Peru, Poland, Portugal, Romania, Russia, Senegal, Slovakia, South Korea, Spain, Sweden, Switzerland, Tanzania, Uganda, Ukraine, United Kingdom, United States, Uruguay, Uzbekistan
Underwear and shapewear, including bras, thongs, microthongs, underwear, and any kind of shapewear shown on or off a model are not allowed in the following markets:
Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda
Swimwear, including micro-bikinis, cut-out bikinis, and bikini bottoms are not allowed in the following markets:
Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda
We do not allow the promotion of services and activities that are unsuitable, illegal, or that violate our Community Guidelines.
Examples of what is not allowed:
Abortion services
Hazardous chemical products
Modeling or influencer recruitment opportunities
Prenatal sex determination services
Human organs or human tissue trading, transplanting, or similar activities
Funeral services
Random, surprise, mystery, or blind boxes that claim to include luxury items or high-cost goods
A virtual private network (VPN) is a mechanism for creating a secure connection between a computing device and a computer network, or between two networks, using an insecure communication medium such as the public internet.
Market-specific requirements
VPN service content is not allowed in the following markets:
Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Russia, Senegal, Tanzania, Uganda
VPN service content is allowed if certain requirements in the following markets:
VPN services used for copyright infringement purposes, dishonest behavior or bypassing subscription walls are not allowed.
Australia, Austria, Azerbaijan, Belarus, Belgium, Bulgaria, Cambodia, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Indonesia, Ireland, Israel, Italy, Latvia, Lithuania, Luxembourg, Malaysia, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Philippines, Poland, Portugal, Romania, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Thailand, Turkey, Ukraine, United Kingdom, United States, Vietnam, Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, India, Japan, Macau, Mexico, Panama, Peru, South Africa, South Korea, Taiwan, Uruguay, Algeria, Bahrain, Bangladesh, Egypt, Iraq, Jordan, Kazakhstan, Kuwait, Lebanon, Morocco, Qatar, Saudi Arabia, United Arab Emirates and Uzbekistan.
We do not allow products or services that claim to provide exact predictions, guaranteed outcomes, or definitive solutions for personal situations.
Market-specific requirements
Horoscope and fortune-telling products and services are allowed in the following markets:
South Korea
Horoscope and fortune-telling products and services are allowed if certain requirements are met in the following markets:
Australia, Austria, Azerbaijan, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Cambodia, Canada, Chile, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, Finland, France, Germany, Greece, Guatemala, Hungary, Indonesia, Ireland, Israel, Italy, Japan, Kazakhstan, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Panama, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Serbia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, United Kingdom, United States, Uruguay, Vietnam
Horoscope and fortune-telling products, services, and content are not allowed in the following markets:
Algeria, Argentina, Bahrain, Bangladesh, Belarus, Brunei, El Salvador, Ethiopia, Honduras, Iraq, Jordan, Kuwait, Kyrgyzstan, Laos, Lebanon, Libya, Mali, Mauritius, Monaco, Morocco, Myanmar, Nicaragua, Oman, Qatar, Saudi Arabia, Senegal, Tanzania, Turkey, Uganda, Ukraine, United Arab Emirates
