At Bloc, our goal is to foster a body-positive and inclusive environment. We strive to create a space where our community feels comfortable, confident, and valued. We are committed to making Bloc a place that promotes self-esteem and discourages negative social comparisons.
Ad content and landing pages for weight-related products and services must not include exaggerated or harmful weight loss or muscle gain claims. We also do not allow content that promotes disordered eating and risky weight management behaviors. Any weight loss or muscle gain claims must be restricted to audiences aged 18 years or older, and must do so via the promotion of a healthy lifestyle.
Examples of what is not allowed:
References to unrealistic muscle gain or weight loss.
Encouragement of unhealthy lifestyles or promotion of unhealthy relationships with food.
Claims that the product alone, without diet or exercise, can lead to weight loss or muscle gain.
Suggestions that losing weight or gaining muscles is easy or guaranteed.
Australia, Cambodia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Sri Lanka, Thailand, Vietnam.
Examples of what is allowed in select countries* (subject to age restrictions, applicable local licensing requirements, and full compliance with all advertising policies):
Weight loss surgical procedures (Work with a Bloc sales representative to determine eligibility and obtain permission to run ads)
Weight loss supplements
Meal replacement products
Azerbaijan, Bahrain, Bangladesh, Belarus, Egypt, Iraq, Jordan, Kazakhstan, Kenya, Kuwait, Morocco, Nigeria, Oman, Pakistan, Qatar, South Africa, Türkiye, United Arab Emirates, Ukraine
Permitted weight loss and muscle gain content in select countries: Subject to age restrictions, applicable local licensing requirements, and full compliance with all advertising policies:
Weight loss surgical procedures (eligibility and ad approval must be confirmed in coordination with a Bloc sales representative)
Meal replacement products
Ad content and landing pages must not explicitly shame users about their bodies, suggest there is an ideal body type, or promote improved life circumstances or self-image as a result of changes in body appearance or weight.
Examples of what is not allowed:
The promotion or reinforcement of negative or unhealthy body images
Messages that are insulting, offensive, or distasteful that may make users feel negatively about their appearance
Suggesting users need to look a certain way, or that there is a "right" or "perfect" way to look
Claims that looking a certain way will make individuals more desirable, successful, happy, or popular
Claims that body appearance determines a person’s confidence, self-esteem, emotional wellbeing, desirability, popularity, or social standing
