Bloc Advertiser Tools are technologies offered by Bloc that help advertisers, publishers, developers, and others:
Integrate with Bloc technology
Better reach people who use or might be interested in their products or services
Measure their ad campaigns
Bloc Advertiser Tools include:
Bloc Pixel
Bloc Custom Audience
Lead Generation
Our APIs
Bloc Business Products (Data) Terms are the main terms that govern the use of the Bloc Advertiser Tools. These terms set out the core data protection requirements that apply to anybody who uses Bloc Advertiser Tools (or other partners) to share data with Bloc. These terms also describe the purposes for which Bloc uses the data collected through Bloc Advertiser Tools.
Local data protection law requirements, like the GDPR, LGPD, CCPA, and other applicable US state privacy laws, are governed under a supplemental set of Jurisdiction-Specific Terms. These apply, where applicable, in addition to the main Bloc Business Products (Data) Terms for the relevant Bloc Advertiser Tools. Among other things, they clarify the respective legal roles of the parties under local data protection laws; for example, whether Bloc is a joint controller, independent controller, or data processor for the data processing of user data relating to individuals in the EU, EFTA States or the United Kingdom, and when Bloc acts as a service provider or processor with respect to personal information collected from US residents under applicable state privacy laws.
Our Custom Audiences (Customer File) Terms apply when advertisers upload contact details about their audiences for custom audience creation on Bloc. These require Bloc to act only as a processor under GDPR, and service provider or processor under applicable US state privacy laws where permitted, for the relevant advertiser when processing contact details for custom audience creation. They also clarify that businesses are responsible for their own relationships with any independent data partners.
