The following changes to previously approved ads or ad groups will trigger a new review process.
Level | Field | Does the field support editing? | Will editing the field trigger a new review? | ||||
Campaign | Buying Type | No | - | ||||
Advertising Objective | No | - | |||||
Campaign Name | Yes | No | |||||
Create Split Test | No | - | |||||
Budget | Yes | No | |||||
Ad Group | Ad Group Name | Yes | No | ||||
Promotion Type | No | - | |||||
Placement Type | No | - | |||||
Block List (Pangle) | Yes | Yes | |||||
User Comment | Yes | No | |||||
Video Download | No | - | |||||
Creative Type | No | - | |||||
Targeting (Age/Location/Language) | Yes | Yes | |||||
Budget & Schedule | Yes | No | |||||
Bidding & Optimization | Yes | No | |||||
Ad | Video | Yes | Yes | ||||
Image | Yes | Yes | |||||
Display Name | Yes | Yes | |||||
Text | No | - | |||||
URL Link | Yes | Yes | |||||
Deeplink | Yes | Yes | |||||
Call to Action | Yes | No | |||||
Profile Image | Yes | Yes | |||||
Tracking | Yes | Yes | |||||
For example, Advertiser A edits the URL of Ad Group B which currently has an active status. At this time, the system's review process will be activated. During the review period, Ad Group B will remain active. If the change has been approved, Ad Group B will be modified successfully and the new URL will be in effect. However, if the review fails, Ad group B will be paused.
To learn more about the different status meanings, see View Campaign, Ad group or Ad Status.