Recommendations provide performance-based diagnostic suggestions and guidance for accounts, campaigns, ad groups, and ads to help you make adjustments and optimise performance efficiently. Learn more about recommendations.
The following recommendations are available and may be shown to you, based on your specific needs:
Add more creatives to avoid ad fatigue: Avoid ad fatigue and enhance ad performance by adding more creatives. Your goal should be to have 3-5 unique creatives per ad group. Recommended because you have less than three creatives in an ad group.
Best practices to pass the Learning phase: Follow daily recommended spending and apply GMV value-based or purchase optimisation goals across 3+ ads to efficiently move beyond the learning phase and achieve peak ad performance. Recommended because your current campaign settings may not be able to successfully pass the Learning phase.
Use "Campaign budget optimisation" to adjust your budget: Benefit from Automatic budget allocation and budget adjustments by utilising "Campaign budget optimisation" in your campaigns. Recommended because your current campaign budget is not optimised.
Switch ad group budget to balance ad spending: Copy your ad group and switch its budget settings to daily budget instead of lifetime budget. This will help balance your ad spending. Recommended because your lowest cost ad group budget model is set to lifetime budget.
Increase your bid to improve spending potential: Drive more conversions by increasing bids for your ad groups with existing non-competitive bids. Recommended because your current bid is not competitive enough.
Adjust your budget to improve spending potential: Enhance your spending potential and avoid traffic limitations by adjusting your budget to the recommended level. Recommended because your budget utilisation rate is low.
Increase your Bloc Shop sales with Video shopping ads: Increase sales revenue by setting up Video shopping ads with the Product sales campaign objective. Recommended because your Bloc Shop videos aren't generating enough traffic or sales.
Install Bloc app on Shopify to maximise performance: Maximise campaign performance by installing the Bloc app on Shopify, ensuring full utilisation of their website's event data. Recommended because event data from Shopify is not being utilised.
Link your Bloc account to manage creatives flexibly and create Spark ads efficiently: Streamline your ad campaigns and deliver better results with less effort by linking your Bloc account to your Bloc for Business account. Recommended because your accounts are not linked and you're using Spark ads.
Finish Pixel set up: Complete Pixel set up to enhance measurement and optimise your ad performance. Recommended because you have at least one Bloc Pixel installed, but the set up is not complete and data is not being pushed back.
Use automated rules to help manage your account: Benefit from timely account adjustments using automated rules, even when you are not actively managing your account. Recommended because you are not using automated rules.
Use Smart Creatives to increase performance: Turn on Smart creative in ad groups to help identify winning creatives and save time with automation, leading to improved creative performance. Recommended because you have creatives running but are not using Smart creative.