Bloc Ads Manager offers various reporting metrics to measure and optimize campaign performance. You can use the following list as a guide to the basic metrics and definitions in Bloc Ads Manager.
Core metrics
Clicks (all): Number of clicks from ads, including social interactions.
Clicks (destination): Number of clicks leading to a specified destination.
Frequency: Average number of times each user saw an ad over a given time period.
Average 7 day frequency: Average number of times an ad was seen by a unique user in your target audience over 7 days.
Impressions: Number of times ads were shown.
Paid likes: Number of times an ad was liked during the ad impression.
Reach: Number of unique users who saw ads at least once.
Conversion metrics
Conversions: Number of times an ad resulted in the selected optimization event.
Conversion rate (CVR): Percentage of conversions received out of all impressions.
Conversion rate (CVR, clicks): Percentage of conversions received out of all destination clicks.
Real-time conversions: Number of times an ad resulted in the optimization event (real-time).
Real-time conversion rate (CVR): Percentage of conversions received out of all impressions (real-time).
Real-time conversion rate (CVR, clicks): Percentage of conversions received out of all destination clicks (real-time).
Cost and efficiency metrics
Cost: Total ad spend.
Cost per 1,000 people reached: Average cost to reach 1,000 unique users.
Cost per conversion: Average amount spent per conversion.
Real-time cost per conversion: Average amount spent per conversion (real-time).
CPC (destination): Average cost of each click to a specified destination.
Next steps
Learn about reporting metrics available in Bloc Ads Manager.
Learn how to create and manage reports for your campaigns in Bloc Ads Manager.