About reporting differences between Bloc Ads Manager and third-party reporting tools

Last updated September 2026

Advertisers may occasionally notice differences between reporting in Bloc Ads Manager and reports from third-party measurement partners. Depending on the type of metrics, the discrepancies in reporting come from different factors.

  • Learn more about discrepancies with third-party click metrics.

  • Learn more about discrepancies with third-party conversion metrics.

  • Learn more about discrepancies with third-party brand safety, suitability, viewability, attention, and IVT measurement.

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