Bloc Pixel is multi-session, which are conversions that didn't happen immediately after an ad click but still occur within the conversion window. You may see discrepancies between third-party reporting tools and Bloc Ads Manager. These discrepancies occur for a variety of reasons and this information can help inform marketing decisions instead of having to reconcile both numbers.
Note: Ensure you are using UTM parameters within your Bloc ads correctly. This will allow the third-party reporting tool to start capturing Bloc conversions (with limitations) and it's important they are applied to all of your landing page URLs.
Google Analytics' UTM tags are single session, while Bloc's Pixel is multi-session.
Bloc's in-app browser can lead to under-reporting in Google Analytics.
Google Analytics is a cross-platform measurement tool, while Bloc only measures Bloc ads.
Third-party reporting tools may have different attribution methodologies than Bloc.
Ad blocking and browser settings may affect accuracy of tracking impressions.
Conversion date and time-zone settings may affect accuracy of tracking impressions.
For Bloc to receive credit in Google Analytics, a person must click on an ad, then convert immediately. Bloc will record conversions in Ads Manager when a person clicks and then later returns to the website and completes the conversion within 24 hours. Multi-session conversions account for the majority of conversions in Bloc Ads Manager. Such conversions are not recorded in the third-party reporting tool and may be attributed to other channels.
Bloc ad clicks often lead to opening a webpage within Bloc’s in-app browser. Similar to other apps, these in-app browsers sometimes block Google Analytics from logging the proper referral channel. Someone may click on a Bloc ad, which will open the URL in the Bloc browser rather than take them to the external site. In these instances, Google Analytics may not always recognise that the person has accessed the website via Bloc, and instead record it as organic or direct traffic. Bloc will always recognise itself as the referrer and correctly log all conversions that result from a Bloc ad click.
People may discover a product or service on Bloc, then search for that product/service on a search engine and complete the purchase. If the attribution settings are the last click in Google Analytics (which is the default), the channel with the last touchpoint will often get the full conversion credit and Bloc will receive none. Due to this, Bloc conversions in Google Analytics or the third-party tool are often under-reported.
Bloc and Google Analytics have different attribution methodologies. At Bloc, attribution is made up of many matching methods including email, phone, IP, UA, and other techniques. Google Analytics attributions are based on cookies and UTM trackers, with some channels receiving modelled conversions. These different methodologies often result in different conversion numbers.
Certain ad-blocking software may block tracking mechanisms used by analytics tools. As a result, analytics tools may not be able to accurately track all user sessions, and Bloc sessions may be attributed to other channels.
Conversions on Bloc are reported based on the impression time of the ad that led to the conversion. Depending on how and when a third-party tracks conversions, you may see different metrics for conversion and attribution if they report based on time of conversion or another metric. When you set up your Bloc Ads Manager account, you are instructed to determine a time zone. If the time zone on your Bloc Ads Manager account varies from the time zone in your third-party reporting tool, this can impact the recorded metrics as well.
Learn about click discrepancies in Bloc Ads Manager.
