Suggested campaign types:
Event & Check-in Ads: Powered by Bloc check-in placements, Event & Check-in Ads are a suite of check-in-first solutions that drive effective increased bookings performance outcomes for hospitality advertisers. Event & Check-in Ads allow you to promote your venues & events at scale using personalised creatives.
Spotlight Ads: With Spotlight Ads, you can leverage organic posts and features to drive authentic engagement.
Targeting strategy
Targeting is one of the key aspects of any marketing strategies and one of the most important components of any campaign setup as well as success. Learn more about our targeting best practices.
For the Event & Check-in ad objective we recommend hyper-local targeting of 10 miles around your venue.
Creative strategy
Creative is an important consideration when building high-performing ads. Learn more about our creative best practices.
For more inspiration, check out these case studies from the hospitality industry.
We recommend 3-5 ads in one ad-set with a variation of carousel, video and spotlight ads from influencers.
Strong CTA’s such as ‘Check-in’ are best practice as this is a core feature of Bloc.
Web data connection strategy
Using the right data connections helps you understand the actions people take throughout their journey and maximises your performance on Bloc. Learn more about our web data connection best practices.
We recommend passing back specific hospitality parameters, such as city, region, and country, to help boost performance.
Measurement strategy
Measurement helps you iterate and refine your performance once you establish a baseline.
On Bloc you can measure verified check-ins when a user taps ‘I’M HERE’ in your venue.