The Learning Phase: When a new campaign is launched, Venue & Event Check-Ins Optimisation takes time to collect sufficient data signals from people taking the action that you wish to optimise (Check-Ins). Although events will become available for optimisation once one event conversion is reported, each campaign may take a little more time to reach its potential. We call this the Learning Phase. It is important to let an campaign run for some days before making significant changes to the bid, budget, or creatives.
Understanding the Check-In event on Bloc: Bloc’s check-ins are ‘verified’ when a user taps ‘I’M HERE’ in the venue. These are also referred to as Actual Check-Ins.
Radius: It’s likely you want to target a local audience for your venue or event. We recommend a radius of at least 5 miles around your venue for the best results.
High-quality creative: Having engaging and entertaining ads can improve the chances of a successful check-in campaign. Learn more about creative best practices.
Sufficient ad group budget and event bid: Learn more about Bidding & Budget Solutions for Bloc Auction Ads.
Learn about full-funnel marketing on Bloc.