Impressions
The total number of times your ad was displayed to users.
Clicks
The total number of times users clicked on the ad.
ACI (Ad-driven check-ins)
This refers to the total number of check-ins that have come from an ad.
AVCI (Ad-driven verified check-ins)
This refers to the total number of check-ins that have come from an ad and the user has said 'I'm Here', whilst physically in the venue.
CPACI (Cost per ad-driven check-in)
The average cost of a check-in that has come from an ad.
CPVCI (Cost per verified check-in)
Shows the cost for each verified check-in.
CPM (Cost per 1000 impressions)
The average cost to show your ad 1,000 times.
CPC (Cost per link click)
The average cost for each time a user clicked within your ad.
CICR (Check-in conversion rate)
CICR = (ACI/Clicks) x 100 - Shows the percentage of users who clicked the ad and followed through to perform a check-in.
VCR (Verified conversion rate)
VCR = AVCI/Clicks x 100 - Shows the percentage of users who clicked the ad and completed the entire journey by verifying their presence.
CTR (Link click-through rate)
The percentage of times users clicked on the link in your ad after seeing it.
Quality Score
A proprietary score indicating the perceived quality and relevance of your ad to the target audience. Below average, Average and Above Average will show here.
While reach is looking at unique user accounts, impressions considers every exposure, even if that unique user account has already been exposed before. Frequency represents the average number of times a single user account has been exposed to an ad or campaign and is used to illustrate the relationship between reach and impressions.
Bloc's reach reporting gives clients insight into how many users, as measured by user accounts, were exposed to their campaign. It is designed in this way to represent message exposure, and should not be used as a means of measuring population size. Our reach reporting should not be directly compared to third-party audience reporting as the two calculations are based on different methodologies for distinct use cases.
Due to the extensive number of users on Bloc's platform who view advertisements every day, and the speed at which clients need actionable numbers, there is a certain element of sampling that takes place within the system to determine the reach measurement numbers quickly. Because of this sampling, reach numbers are estimated and should not be considered exact. Some reach estimations that look at specific dimensions can include modeling as well. For more information, refer to estimated metrics.
Bloc solutions may evolve as we are constantly innovating.
