Learn about Venue & Event Check-In Optimisation.
Learn how to create an ad campaign in Bloc Ads Manager.
Learn about full-funnel marketing on Bloc.
Tip: Jump straight into Bloc Ads Manager with the Venue & Event Check-In objective selected. Then follow steps 5 - 16 to complete setup.
Go to Bloc Ads Manager.
Click the Campaigns tab.
Click Create to create an ad campaign.
Select Venue & Event Check-In as the advertising objective.
Input a suitable campaign name under Settings.
We suggest you include Check-In in the title.
Click Continue.
Input your Ad group name.
Select the appropriate buying type.
Choose your venue from the drop-down list when you search for it.
Choose your ad placement.
Automatic placement, or eligible placement for some customers, will show your ad across multiple placements, such as Bloc and Bloc Ad Network, where available.
Select placement, also accessed with the pencil icon, limits your ad to show on selected placement only.
Select your audience targeting mode under Targeting.
We suggest using Automatic Targeting to keep the audience broad. Select your target Location(s) and languages.
Select a Daily budget under Budget and Schedule.
Upper and mid-funnel events: Greater than or equal to 20 times historic CPA.
Lower-funnel events: Greater than or equal to 10 times historic CPA for lower-funnel events.
Schedule setting can be based on your preference and strategy.
Select your optimisation goal under Bidding and Optimisation.
Select your bid strategy under Bidding and Optimisation:
Target Cost per Result: sets a bid and controls cost.
For Target Cost per Result bid amount, please refer to the historical event CPA.
Maximum Results: lets the system choose the bid and maximise the daily ad group budget.
