---
title: "How to set up a Venue & Event Check-In campaign"
description: "Last updated October 2026"
url: https://help.business.getonbloc.com/en/articles/322-how-to-set-up-a-venue-and-event-check-in-campaign
collection: "Venue & Event Check-Ins"
updated: 2026-10-30
language: en
---

# How to set up a Venue & Event Check-In campaign

Last updated October 2026

## **Before you begin**

-   Learn about Venue & Event Check-In Optimisation.
    
-   Learn how to create an ad campaign in Bloc Ads Manager.
    
-   Learn about full-funnel marketing on Bloc.
    

## **How to set up a Venue & Event Check-In campaign**

**Tip**: Jump straight into Bloc Ads Manager with the Venue & Event Check-In objective selected. Then follow steps 5 - 16 to complete setup.

1.  Go to Bloc Ads Manager.
    
2.  Click the **Campaigns** tab.
    
3.  Click **Create** to create an ad campaign.
    
4.  Select **Venue & Event Check-In** as the advertising objective.
    
5.  Input a suitable campaign name under Settings.
    
    -   We suggest you include Check-In in the title.
        
6.  Click **Continue**.
    
7.  Input your Ad group name.
    
8.  Select the appropriate buying type.
    
9.  Choose your venue from the drop-down list when you search for it.
    
10.  Choose your ad placement.
     
     -   Automatic placement, or eligible placement for some customers, will show your ad across multiple placements, such as Bloc and Bloc Ad Network, where available.
         
     -   Select placement, also accessed with the pencil icon, limits your ad to show on selected placement only. 
         
11.  Select your audience targeting mode under Targeting.
     
     -   We suggest using Automatic Targeting to keep the audience broad. Select your target Location(s) and languages.
         
12.  Select a **Daily budget** under Budget and Schedule.
     
     -   **Upper and mid-funnel events:** Greater than or equal to 20 times historic CPA.
         
     -   **Lower-funnel events:** Greater than or equal to 10 times historic CPA for lower-funnel events.
         
     -   Schedule setting can be based on your preference and strategy.
         
13.  Select your optimisation goal under Bidding and Optimisation.
     
14.  Select your bid strategy under Bidding and Optimisation:
     
     -   **Target Cost per Result:** sets a bid and controls cost.
         
         -   For Target Cost per Result bid amount, please refer to the historical event CPA.
             
     -   **Maximum Results:** lets the system choose the bid and maximise the daily ad group budget.