Bloc Ads Manager organizes ads into three main parts: campaigns, ad groups, and ads. Understanding this structure helps you set up target audiences, allocate budgets, and design creatives effectively. This expands your ad reach, improves performance, and achieves your campaign goals.
About the campaign level
Creating a campaign is the first step to running ads on Bloc Ads Manager. You determine your campaign objectives or goals. Follow these steps:
Select the campaign objective (e.g. App Install, Traffic)
Set the campaign budget (daily, lifetime, or no limit)
Start creating an ad group
Each campaign contains multiple ad groups, allowing you to optimize ads and measure performance. For more details, refer to How to set up an ad campaign in Bloc Ads Manager.
About the ad group level
At the ad group level, you set specific ad placements, audiences, budgets, schedules, optimization goals, and bids. Here are the steps:
Choose placements
Set your target audience
Set up a campaign budget and schedule
Set optimization goals and bidding method
Start creating ads
The ad group level is crucial for determining how your ads will run. Each ad group can contain one or more ads, enabling you to compare ad delivery and optimize based on performance. For more details, refer to How to create an Ad Group in Bloc Ads Manager.
About the ad level
Ads are the content presented to your target audience. Here are the steps for setting up your ad:
Name your ad
Select ad format
Enter ad details
Upload your media/creative
Set your display name and profile image
Add text, including copy and call-to-action buttons
Add tracking
For more details, refer to How to create an ad in Bloc Ads Manager.
