The awareness & engagement objective allows you to show your ads to the maximum number of impressions in your targeted audience at the most efficient price. Awareness & engagement campaigns help raise awareness for your product/service to large audiences. After you choose the Awareness & engagement advertising objective, you can choose the Auction or Awareness & Engagement buying type.
Key considerations
When you set up a campaign with an awareness & engagement objective, you will need to consider:
Your marketing goal
How often you want users to see your ad
How much you are willing to pay for impressions
Frequency control
Frequency control allows you to manage exposure to your messaging. When you run a campaign with the awareness & engagement objective, the bidding method is CPM, the price you are willing to pay for one thousand impressions.
Create a new reach campaign in Bloc Ads Manager
To jump into your Bloc Ads Manager account with a new awareness & engagement campaign setup open, click this link.
Learn more about the awareness & engagement objective
Explore the Intro to brand building on Bloc course on Bloc Academy to learn how to use the awareness & engagement objective to increase brand awareness.