In-feed auction ads, such as Spotlight and Non-Spotlight have specifications that you're able to select when adding creatives to your Bloc ads.
Spotlight Ads (Pull)
Ad captions: Extracted directly from the organic video captions. A maximum of 4 lines can be displayed, including emojis.
Video format: .mp4 or .mov.
Video duration: No restrictions.
Non-Spotlight Ads
Dimensions:
Vertical (recommended): 9:16, more than or equal to 540*960px.
Horizontal: 16:9, more than or equal to 960*540px.
Square: 1:1, more than or equal to 640*640px
File formats: .mp4, .mov, .mpeg, .3gp .avi.
Video duration: up to 1 minute.
File size: Less than or equal to 500 MB.
Bitrate: More than or equal to 516 kbps.
Ad captions: Displayed in white with a uniform font that can't be customized. Does not support any clickable links, symbols (@), or hashtags.
The safe zone size is determined by the dimension (vertical, horizontal, or square), ad caption length, and any additional formats used. Safe zone are explained below. Standard Version (LTR): For all regions except the Arabic region.
In-Feed Standard:
720px x 1280px
In-Feed with Anchor Standard:
Vertical Feed = 540px x 960px
Square Feed = 640px x 640px
Horizontal Feed = 960px x 540px
Profile Photo (optional)
A default profile picture will be used if the profile photo is left blank for Non-Spotlight Ads. For Spotlight Ads, the video account profile will be used.
Dimension: 98x98px, Square 1:1.
File formats: .jpg, .jpeg, .png.
File size: less than 50 KB.
Safe zone: The key element should be in the center of the 66px*66px-sized image to prevent it from being cropped.
App Names: Will be automatically extracted from the App Store or Google Play.
Landing Pages: The account name will be automatically used as the landing page heading on an in-app browser.
Note: Displays only one line with a maximum of 10 characters (Chinese, Japanese, and Korean) or 20 characters in other languages.
Ad objective: Applies only to App ads.
Ad Format: Automatically generated and shown immediately after the appearance of the call-to-action content or background color.
