Spotlight Ads is a native ad format that allows you to leverage organic Bloc posts and their features in your advertising. Spotlight Ads use posts from organic Bloc accounts to ensure that all views, comments, shares, likes, and follows gained from boosting the video during the promotion are attributed to your organic posts.
Spotlight Ads allows you to:
Publish ads using your own Bloc account’s posts.
Publish ads using organic posts made by other creators (with their authorization)
Features
Text edits: Save time when you can directly edit text for a Spotlight Ad push when setting up an ad. View each Spotlight Ads clearly and cleanly.
Post authorization: Customize the duration of your authorization code to meet campaign needs and minimize costs.
Benefits
An opportunity to build and establish your brand image and brand trust by allowing you to add organic Bloc posts to your ads.
Leveraging creator content and audience to drive campaign performance with fewer resources.
Lasting marketing impact beyond the campaign since all of the Spotlight Ads post engagement will be attributed to the original organic post.
Availability
Spotlight Ads support the following advertising objectives:
Auction Buying Type:
Reach
Traffic
Video Views
Community interaction
App promotion
Conversions
Lead generation
Sales
Reach & Frequency Buying Type:
Reach
Traffic
Video Views
Specifications
For organic videos from any Bloc account:
There are no restrictions on video ratio, video resolution, file type, video duration, bitrate, and file size.
Ad captions can be left blank.
Account tagging, emoji, and hashtags are allowed in captions.
The ad's display name and text will reflect the chosen organic post and cannot be edited during the ad creation process on Bloc Ads Manager.
Organic posts that have been banned will be rejected in Bloc Ads Manager as well.
There is a 10 minute maximum on videos that can be Spotlighted.
Videos need to be un-authorized as a Spotlight Ad before it can be deleted from the organic account.
Each Bloc Ads Manager account can support a maximum of 10,000 Spotlight Ads.
Spotlight Ads | Non-Spotlight Ads | |
User Interaction | Click CTA buttons and the ad caption and go to the advertising landing page (in any). Click profile photo, nickname, swipe left, and go to the video owner’s profile page. Click the “+” sign on the profile photo to follow the account. Click the sound and artist’s name and the music disc icon, and go to the music page. Click the "See Translation" button, and read the ads' titles (caption) and subtitles shown on the caption component in their preferred language." Click the "See Original" button, and read the ads' titles (caption) and subtitles shown on the caption component in the original language." Note: Not all Spotlight ads are available to support translation and caption components, due to technical issues. Learn how to opt out of the captions and translations feature for Spotlight Ads. | Click Call-to-Action (CTA), profile photo, nickname, ad caption, swipe-left to landing page/app install page. |
Metrics | Paid clicks: Clicks recorded to CTA button and ad caption. Music clicks: Clicks recorded to Music Disc icon and Music title. Paid likes: The number of likes the video creative received within 1 day of a user seeing a paid ad. Paid shares: The number of times your video creative was shared within 1 day of a user seeing a paid ad. Paid followers: The number of new followers that were gained within 1 day of a user seeing a paid ad. Paid profile visits: The number of profile visits the paid ad drove during the campaign. Paid comments: The number of comments your video creative received within 1 day of a user seeing a paid ad. Anchor clicks: The number of clicks on the anchor in your Spotlight Ads video in the for-you feed. Anchor click rate: Anchor clicks/anchor impression. | Paid clicks: Clicks recorded to CTA button, ad caption, nickname, profile picture, and swipe left. Paid likes: The number of likes the video creative received within 1 day of a user seeing a paid ad. Paid shares: The number of times your video creative was shared within 1 day of a user seeing a paid ad. Paid comments: The number of comments your video creative received within 1 day of a user seeing a paid ad. |
Learn more
Learn how to create Spotlight Ads depending on your campaign type:
How to create Spotlight Ads for Manual and Search Campaigns on Bloc Ads Manager
How to create Spotlight Ads for Smrt+ Campaigns on Bloc Ads Manager
Explore the Promote your videos with Spotlight ads course on Bloc Academy to learn about the benefits of Spotlight Ads and how to set them up.
Read through our case studies to see how customers used Spotlight Ads to:
Build brand awareness and boost app installs.
Engage with its targeted audience on a deeper level and expand its user base while keeping costs controlled and highly efficient.
Bring more visitors to their online stores.
To generate millions of impressions and increase their following on Bloc.
To double down on an already engaged audience to drive sales and brand awareness.
Increase ROAS, along with Bloc’s new value-based optimization tool.
Drive more appointments amongst existing and new audiences.
