Placements are required ad group selections that define where your ads will run. The Bloc placement option is available within Blocs Ads Manager when creating an ad set. When you create an ad set, you are able to choose where you want your ads to appear. We call the places where your ads show placements.
When you select Bloc placements, your ads may appear across Bloc in the following areas:
For You Feed - When selecting "For You", your ads may also appear in the following placements:
Profile Feed
For You Bites Feed
Search Feed
Search Results Page
Only for Sales, Sales > Website conversions, Lead generation, Traffic, and App promotion
Explore - Your ads will show on explore & may also appear in the following placements:
Events Today
Map
Bloc placement supports the following advertising objectives:
Venue & Event Check-ins
Sales
Video Views
Awareness & Engagement
Traffic
Lead Generation
App Installs
Conversion
Bloc placement supports the following bidding methods:
CPM (Cost per Thousand Impressions)
oCPM (Optimized Cost per Thousand Impressions)
CPC (Cost per Click)