Carousel Ad is an ad format that supports images for Bloc-in-feed ads. Multiple images display in order, and people can manually choose content and convert by swiping through images. Carousel Ads are designed to provide an alternative ad format to video if you don't have video creatives available or you want to reuse creative assets from other platforms.
Availability
Available regions: All regions where performance auction is available.
Supported ad types:
Traffic
Web Conversions
Venue & Event Check-ins
App Promotion
Lead Generation
Brand Auction Reach
Placement: Both automatic placement and Bloc only placement
Note: When you select automatic placement, it will filter out Bloc Zync and GAB traffic.
Supported ad format: Spotlight Ads and Non-Spotlight Ads for Standard Carousel. Non-Spotlights Ads only for VSA Carousel.
Benefits
Personalized product recommendations: Dynamically display products based what people are most likely to engage with.
Showcase multiple products: Highlight a variety of products in a single ad. Each frame within the carousel links to a unique landing page, providing users with more options and increasing the potential for conversions.
Lower creative production cost: Create scalable campaigns without requiring extensive creative production.