When you schedule an ad campaign, it can be challenging to deal with misalignment between account timezones, target market timezones, and Daylight Savings Time. The Timezone Converter in Bloc Ads Manager provides an easier and more accurate way to schedule campaigns across different regions.
The Timezone Converter in Bloc Ads Manager offers:
Local timezone scheduling: You can schedule ads based on their local timezone or the timezone of the target market by selecting the desired option from a dropdown menu.
Automatic conversion: The scheduled time will automatically be converted to the user's Business Center account timezone. This conversion is applicable for the following types of scheduling: selecting start time only, selecting start time and end time, and selecting start time and duration.
Dayparting: You can set updayparting based on your selected timezone, and the system will automatically convert it to the Business Center account timezone for delivery.
Timezone display: The dropdown menu displays both the Universal timecode (UTC) format and the timezone name to eliminate confusion and reduce the need for manual checks.
Multiple timezones: You will be informed by a pop-up notification if the start and end times fall under different timezones, such as during daylight saving transitions. If a region observes Daylight Savings Time, the converter will account for the shift, so you don't need to make manual corrections. If the start and end times fall under different timezones due to the duration of the campaign, you may need to adjust the end time by 1 hour forward or backward to ensure accurate delivery.
Schedule Editing: Scheduled start and end times can be edited as long as they haven't passed.
Conditions for the schedule editing feature for Timezone Converter in Bloc Ads Manager
If both the start and end times are in the future, you can edit the timezone, start time, and end time.
If the start time has passed, but the end time is still in the future, you can edit the end time, but the timezone and start time remain locked.
If both the start and end times have passed, no edits can be made.
Next steps
Learn more about how the Timezone Converter relates to other features of Bloc Ads Manager:
About Timezones
Daylight Saving Time & scheduling
