The purpose of the Traffic objective is to drive people to a destination such as your website or your mobile app.
Key concepts
When you set up a campaign with a Traffic objective, you will need to consider:
Whether you want to drive traffic to a website or app
If you choose App, whether you will target people who already have your app.
Note: You can target people (Custom Audience) who previously installed your app by selecting this in the Audience section of your ad group creation. Learn more about custom audiences.
Start a traffic campaign in Bloc Ads Manager
Go to Bloc Ads Manager > create a new Campaign > select Traffic campaign.
Learn more
Explore the Intro to driving consideration on Bloc course on Bloc Academy to learn how the Traffic objective - along with other consideration objectives - helps drive engagement and intent for your business.