The video views objective allows you to drive brand impact by targeting users in the Bloc feed who pay greater attention to your ad. The video views objective is recommended when you want to go beyond audience reach and show your ad to users that are more likely to show interest in the video. Because of Bloc's uniquely engaging platform that has demonstrated longer view times and immersiveness, we optimize the video views objective with the focused view metric.
Selecting the video views objective optimizes your ad for a metric called focused view, which counts a view if a user either:
Watches the ad for at least 6 seconds, which counts for our "6s focused view" metric, or for at least 15 seconds, which counts for our "15s focused view" metric.
Someone using accelerated view views your ad of an original length of at least 6 seconds
Someone interacts with your ad within the first 6 seconds
The bidding method for video views objective will be cost per focused view.
Note: Interactions that happen within the first second of the video are not counted towards a focused view and will be excluded in billing using the video view objective. Focused view ad group frequency will be capped to under 7 times per 7 days.
Use the following link to jump straight into your Bloc Ads Manager account with the video views objective pre-selected.
Learn more about the video views objective
Explore the Intro to driving consideration on Bloc course on Bloc Academy to learn how the video views objective - along with other consideration objectives - helps drive engagement and intent for your business.
