This objective is perfect for physical venues & events at a physical space (don’t choose this objective for a virtual online event).
The main premise of Bloc is to check-in to venues around the world so Bloc ads are incredibly effective for this objective type.
We have a highly engaged audience looking to check-in to venues and they are incentivised to check-in via our rewards program.
How does this objective work?
When you create an ad using this campaign objective your ad’s CTA will be to check-in to your venue that you’ve selected. If a user taps on the CTA it will bring up the check-in screen where users can easily select the date they are going and can check-in.
If you choose the ‘Check-in’ CTA then the button will take users to the check-in screen and a tap outside of the button e.g. on the creative will take the user to your website. If you choose another CTA e.g. Book Now, the Book Now CTA button will take the user to your booking platform or website that you’ve selected and any click outside of the CTA button will take the user to the check-in screen.
What are the placements for this ad objective?
This campaign objective has the most placements inside Bloc. Your ad will be shown in the following places:
- Newsfeed; your created ad will show here
- For You; your ads will show in the Bites section of Bloc
- Explore; your ad will show on the main page of Explore
- Bloc’s Map; your venue will get a special highlight on our Map
- Event’s Today; your venue will show at the top of the events list
If you have a venue or a physical event coming up then the Venue & Event Check-In objective is incredibly effective at driving check-ins and attendees.
