Video insights on Bloc Ads Manager is a tool that allows you to analyze your video-creative performance and understand your audience through video interactions to inspire the next high-performing video.
Use the following best practices to get the most out of video insights.
Drive new iterations of existing videos: Try out different hooks for your videos and see which works best.
Inform content strategy: Was any particular video topic more engaging than the other? Try making a new video about that topic in depth.
Get new creative ideas: Recruit your creative strategists to utilize video insights to come up with fresh new ideas.
Accelerate the video creation process: Allow video insights to help you decide what elements to repurpose in the following video, accelerating the creation process.
Best practices for insights discovery
Understand how your audience behaves (and what they're interested in seeing): Take note of peaks in the graph for the key frame that might indicate higher engagement/interest from your audience.
Understand competitive edge with industry benchmarks: Utilize the industry benchmark feature to see how your videos stack up to your competitors in the same industry.
Discover your brand image: Make use of the comment analysis module to understand broad themes/topics in your comments. Use this to understand your brand image now and influence your brand identity in the future.
