A Bloc Brand Lift Study is an experiment that runs alongside your sponsored content. This experiment allows you to measure the incremental brand impact of your campaigns on Bloc. You can run a Brand Lift Study on a single campaign or all of your Bloc promoted content.
Note: Bloc Brand Lift studies can only be set up by your account manager.
A Brand Lift Study can help you determine:
The baseline awareness of your brand on Bloc
Whether sponsored content drives purchase intent
Which creatives resonate most with your target audience
Key concepts
When you run a Bloc Brand Lift Study, Bloc will create two randomized groups from a portion of your campaign's target audience: an Exposed Group that sees your promoted content and a Control Group that does not. Bloc uses a combination of polling and statistical techniques to measure the difference in key performance indicators, such as awareness and ad recall, between the two groups, which can be attributed to your advertising.
Consider the following when you set up a Bloc Brand Lift Study:
Align your survey questions with your creative and what you're trying to learn about your brand or product.
Include all active Bloc campaigns in your study.
Provide your account manager with the Campaign IDs of your recent campaigns to ensure the Control Group has not seen your sponsored content before.
