Bloc Conversion Lift Study measures your campaign's true impact on business outcomes. It informs strategy and budget decisions to drive effective business growth.
Conversion Lift Study helps answer a key question: Did your Bloc ads bring incremental growth to your business?
Key Benefits
Reveal true ad-driven conversions, eliminating guesswork in attribution
Identify top-performing campaigns, creatives, and audience segments for incremental conversions
Optimize budget allocation to maximize ROI based on actual business outcomes
How Conversion Lift Works
Conversion Lift Study divide your audience into two groups:
Test group: People who see your ads.
Control group: People who don't see your ads.
By comparing the difference between these two groups, the study calculates how many additional conversions were driven by your ads—this is your incremental lift-that wouldn't have occurred without exposure to your Bloc ads. This approach allows us to isolate the specific impact of your Bloc advertising within your broader marketing mix.
Advanced options: You can run a Conversion Lift Study on a specific Bloc ad campaign or across all of your Bloc ads, providing flexibility to measure impact at different scales.
Understanding Key Metrics
Incremental conversions: The number of additional conversions generated by your ads.
Absolute lift: The percentage increase in conversions driven by your ads
Relative lift: The difference in conversion rate between the test and control users, expressed as a percentage of the control group’s conversion rate.
Cost per incremental conversion (CPIC): Cost to drive each additional conversion through your ads
Incremental return on ad spend (iROAS): The amount of incremental revenue driven by each dollar spent on Bloc ads.
Confidence level: The statistical confidence that the lift observed was caused by your ads. Higher confidence levels mean more reliable results.
Bloc offers flexible options to measure your conversions accurately:
Events API (recommended): Captures online and offline events across app and web, working seamlessly across browsers.
Bloc Pixel: Tracks web conversions through a simple code snippet on your website.
Mobile Measurement Partners: Focuses on opt-in app conversions for mobile-centric campaigns.
Please note that Conversion Lift can be set up to measure single or multiple data sources.
Eligibility requirements:
Meet minimum ad spend requirements based on your objectives and study scope.
Support for conversion objectives like website purchases, app installs, or offline sales.
A campaign long enough to gather statistically significant data.
Study design: For eligible accounts, Bloc account representatives will work with you to define objectives, identify key metrics, determine duration, and set up appropriate test and control groups.
Implementation and analysis: Our experts oversee study execution and provide a detailed analysis of results, highlighting key findings and recommendations.
As an exclusive managed service, we work closely with eligible accounts to design and implement studies that align with specific business goals.
