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Special ad categories

How to choose a Special Ad category

Special Ad Categories are for advertisers offering housing, employment, or credit opportunities to users in the United States or Canada. You'll be able to choose your special ad categories when creating or editing an existing ad campaign in Bloc Ads Manager. List of targeting restrictions for Special Ad Categories The following targeting and audience interests that are limited or unavailable when choosing a Special Ad Category for your campaign. Demographics Age: 18+ only ​Gender: Not allowed Location: Zip code targeting not allowed Device Device Price: Not allowed Audience Lookalike audience: Not allowed ​Hashtag based audience for exclusion: Not allowed Premium audience for exclusion: Not allowed Interest & Behavior ​Limited interest targeting Interest keywords: Not allowed Hashtag targeting: Not allowed Targeting Mode Automatic Targeting: Not allowed Targeting Expansion Targeting expansion: Not allowed Targeting Recommendation Targeting recommendations will not appear